How do you market a law firm when fee earning is the number one priority?

As we know, with the high demand placed on a partner’s time by clients it is very difficult to “see the wood from the trees” and devote the time necessary to properly market a law firm. A larger firm may well employ a full time marketing person but this option is not always feasible nor financially worthwhile for the smaller to medium size firm.

However, the same challenges are there:

Do the public know of the firm and its services and what differentiates it from other law firms in the area?

How can you persuade them to use you?

Are you spending too much on marketing?

Has any time been devoted to the firms image, an up to date marketing plan, promotional materials, seminars, newsletters, developing and updating a business database, etc?

Having someone available to work “on a hands on basis” to your specific needs could be the best option, whether it is one day a week or a day a month. Alternatively, you may require some help with "ad-hoc" projects such as organising a brochure, carrying out a client care study, producing a newsletter, etc.

I am personally available, in most cases, working directly from your offices to help with the implementation of the agreed plans. All this with minimum input from the partners thereby leaving them free to get on with doing what they do best ie fee earning.

For more information, please contact us