Launch of 2 Hour Bite-Size Seminars

In addition to the very successful How to Cross-sell/How to network, I will be launching in the Autumn sessions on:

How to generate press-releases? How to market with seminars? How to use client-care to outwit your fiercest competitor? How to implement marketing within a lawfirm? Speaking and presentation skills Marketing specific departments eg litigation, personal injury, employment, etc:

Please notify me if you are interested in one or more of these and your nearest town or if you would like it in-house

Marvin's Magic Moment

Seriously, I am launching two projects early in 2007. The first is the "bite-size" seminar. This will take the form of a 2 hour marketing workshop and will cover the most popular questions I'm asked eg How to implement cross-selling within the firm, how to network more effectively, how to implement a marketing culture, etc. Starting in February 2007, please watch for details of the one nearest to you. And where does the magic moment come from? At a recent "dry run" of my workshop, a wag in the audience called out, "When's the next magic moment"? So, I guess it has stuck.

What form of marketing has given the best results? Have you ever wondered what form of marketing has given the best results? Like most other lawfirms, you probably have a fixed marketing budget and ponder where should it be spent. Well to help in your decision making I am introducing a page where you can place your vote. In addition you will be able to view in "real-time" exactly how other lawyers have voted.

CLICK HERE FOR VOTING PAGE

Solicitors will be allowed to pay referral fees early in 2004 -

The ruling council of the Law Society moved towards allowing lawyers to compete on a level playing field when they voted to allow referral fees at a meeting on Thursday 18 December 2003. Now solicitors can be more commercial and open about the referral arrangements that have existed for some time already in the profession. Without them, solicitors could not continue to be competitive.

3rd January 2001 The Daily Mail printed the following article: Coming Soon, Door-to-Door Lawyers

"The burgeoning compensation culture is set to expand further after plans to allow lawyers a free hand to attract clients were unveiled yesterday.

Restrictions on telephone cold-calling and doorstep selling will be lifted in sweeping reforms to be announced by the Law Society later this year.

It is expected to spread the "where there's blame, there's a claim" message and will enable lawyers and their assistants to seek out accident victims. Legal firms currently advertise "no win, no fee" services on TV and the Law Society sees cold calling - usually the preserve of double glazing salesmen- as a natural progression.

Alison Crawley, of the Law Society said: "Cold-calling will allow smaller law firms the chance to offer professional standards to people who respond to advertising."